South Hall Upper | Trucks, SUVs, Off-Road - Powersports & Utility Vehicles - Business Services - First Time & Featured Exhibitors


Trucks, SUVs & Off-Road

The SEMA Show is the largest Off-Road Business show in the world. Stop by this section to see the products that are keeping this market segment going strong. With items ranging from tonneau covers and bedliners to toolboxes, trailer hitches and suspensions, the market covers a wide variety of products and accessories.

Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

Time on the show floor is essential, but set aside just one hour to attend one of the more than 50 free business-building seminars available at the SEMA Show. Presented by industry experts in hot areas like Online Marketing, Social Media, Email Marketing and Customer Serverice Best Practices, Tools and Money Saving tips.

Powersports & Utility Vehicles

Come visit one of the Show's hottest new sections where SEMA offers powersports dealers a one-stop marketplace for all the new products and services offered by leading powersports manufacturers. It also offers automotive parts and accessory retailers and distributors new opportunities to add complementary cross-over products and services just as the rest of the Show does for powersports dealers.

Product categories you'll find here are products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.

Chip Foose, John Force and Ashley Force as just a few of the many industry and non-industry attending celebrities. The Celebrity Appearance Guide is available at most major entrances to the Show.


Discover new tools that can help you run your business more efficiently and cost-effectively by visiting the Business Services section of the SEMA Show. This section features companies that offer special assistance to all businesses in the automotive specialty-equipment market. From inventory control and computer systems to business software, shop-management equipment, staffing alternatives and insurance or finances, the exhibitors in this section help both SEMA Show exhibitors and attendees save money and become more productive.

Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.

The SEMA Show smart phone app and social media posts will keep you informed of the most up-to-date breaking information at the Show.

Featured Exhibitors

Located at the east end of the Upper South Hall, the First Time & Featured Exhibitors section was created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show. This area showcases companies that are new to the SEMA Show and is a one-stop shop to all new and innovative brands.

Use the Show Directory in the November issue of SEMA News an on to contact and set-up meetings with exhibitors/vendors of interest before arriving at the Show.