Central Hall | Racing & Performance - Restoration Marketplace - Hot Rod Alley


Racing & Performance

The Show's largest section brings the international racing community together. From turbochargers and superchargers to exhausts and headers, hundreds of manufacturers will be exhibiting new products that can add power and performance to today's modern-day vehicles.

Product categories you will find here include racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.

Time on the show floor is essential, but set aside just one hour to attend one of the more than 50 free business-building seminars available at the SEMA Show. Presented by industry experts in hot areas like Online Marketing, Social Media, Email Marketing and Customer Serverice Best Practices, Tools and Money Saving tips.

Restoration Marketplace

With vehicles dating as far back as the 1920s, these are among the most rare and unique in the world. Check out the beautifully restored vehicles and the products that make it possible for these classics to be modified back to their original manufactured or showroom conditions. Many of the products are refurbished original parts, while others are salvaged parts or reproductions.

Product categories you'll find here are products and services for the restoration of muscle cars and classic cars twenty years or older.

Chip Foose, John Force and Ashley Force as just a few of the many industry and non-industry attending celebrities. The Celebrity Appearance Guide is available at most major entrances to the Show.

Hot Rod Alley

Since the first SEMA Show in 1967, the hot rod industry has converged at the annual event to showcase its newest creations and innovations. It's here that attendees can view and examine first-hand some of the most amazing craftsmanship in custom-built hot rods. With so many eye-catching hot rods on display, enthusiasts will want to plan on spending plenty of time in this section.

Product categories you'll find here are products and services for street rods, hot rods and early production vehicles.

The SEMA Show smart phone app and social media posts will keep you informed of the most up-to-date breaking information at the Show.

Featured Exhibitors

Located in the Racing Annex, the First Time & Featured Exhibitors section was created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show. This area showcases companies that are new to the SEMA Show and is a one-stop shop to all new and innovative brands.

Use the Show Directory in the November issue of SEMA News an on SEMAshow.com to contact and set-up meetings with exhibitors/vendors of interest before arriving at the Show.